Oh, that dreaded interview question: “Tell me about your weaknesses!” How can we put a positive spin on our most negative traits? Many traits possess a duality-either extreme can be a liability. Or viewed with a different perspective, there can be positive qualities about negative ones.
Are you a perfectionist or detail oriented? Stubborn or persistent? Pushy or assertive? Slow or precise? Weird or creative? Quiet or a good listener? Can you make a shift in perception?
The success of a business often relies on the brand or image that is associated with it. Peter Robinson used his background in hospitality to guide the West Palm Beach Public Library (www.wpbpl.com) in an exciting transformation. The process helped them clarify the decor, service style and menu of services they wanted to provide, taking them from Plain Jane to WOW! GASP is a simple process for defining a brand. Each person writes down ten adjectives that describe the ideal:
1. Graphics (signage, promotional materials, website)
2. Ambience (mood conveyed by the physical library)
3. Style (service style) and
4. Presentation (programs and publicity)
These ideas are then compiled and discussed, until a final list is then implemented.
Labels can be a powerful tool in organization. Clear labels enable us to find what we are looking for. Choose the descriptive words that you want to be associated with you. Then live your life by those words. A mission statement guides decision-making, and these adjectives will also.