Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are:
- Beginnings & Behind the scenes
- Explain & Excitement of the mission
- A Cause
- Tell Customer stories
BEGINNINGS This story about how LEGO began is highly engaging.
BEHIND THE SCENES Warby Parker shows how they make glasses.
EXPLAIN The founder of Dollar Shave Club demonstrates the brand personality as he explains why “our blades are f***ing great!”
& EXCITEMENT This “Think Different” ad from Apple captures the excitement of their mission.
A CAUSE 4Ocean works to solve the problem of plastics in the ocean.
TELL CUSTOMER STORIES “Make Movies Like the Movies” highlights how customers use the iPhone 12 Pro.
SEASONAL Haford Hardware captures the spirit of the Christmas holiday with this one.
And there you have the heart BEATS of powerful brand storytelling.