When our three-hole punch at work stopped punching effectively (meaning it took super-human strength applied to a single sheet of paper for it to make a few holes) I took it for a trip to our local office supply store. I enquired whether it would be cost-effective to replace the three cutter pieces, or if it would be better to simply buy a new three-hole punch. Jerry gave me the answer. However, he also did something else. He took it to the back and applied WD-40, and made that three-hole punch good as new. Total sale=zero, customer satisfaction=priceless. That’s not the kind of customer service you forget. And when we needed a new stapler, I went back and got not just your standard stapler, but a new kind that cost a few bucks more. Okay, admittedly I’m a sucker for a new gadget, but I still think service like that ultimately leads to more sales. For those who want to know the answer: it costs less to replace the whole hole punch than to replace three cutters.
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