A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
Blog Archives
Always Be Communicating Value
The goal of branding is to always be communicating value. The most effective marketing concentrates on how a product, service, or individual meets needs. That is the value that you provide, and that is the best way to interest people…
Seven Beats of Brand Storytelling
Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
Emotional Brand Storytelling
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this…
Posted in Ideas That Work, information management
The Power of Telling Stories
“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better…
Posted in Ideas That Work, information management
Design and Deliver a Delightful User Journey
It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets…
Tagged with: business, customer experience, user journey
Posted in Ideas That Work, information management
Posted in Ideas That Work, information management
Don’t Wait – Relate
Relationships are an important part of our happiness. To cultivate relationships, combine sharing with emotional intelligence, and add excellent communication skills, especially listening. Understand the importance of love languages, loving actions, and being authentic. For close relationships, know what you…
Posted in positive shift
The Four Ps of Positive Psychology Practices
Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important…
Keep a Candle Burning
Image by StockSnap from Pixabay Dedicated to the positive people in my life, and to those who have touched my life and departed from this earth. Keep a Candle Burning Keep a candle burning to guide us through the night.…
Posted in personal development
Uplift with Kindness and Compassion
Uplift is one of the Building Blocks of Positive Shift. We can uplift ourselves with positive music, videos, quotes and thoughts. And we can uplift others with positive words, genuine compliments, acts of kindness, and simple gifts of appreciation. We…
Posted in Ideas That Work, personal development
