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Positive Shift Happens: the excerpt

Many of the practices shown by research to increase happiness are simple, and most of them are not hard to do. But life is so busy and full of distractions that we often fail to fit the building blocks into

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Posted in Books, personal development, positive shift

Scary Screen Reads

With Halloween around the corner, it’s time for horror stories. When it comes to movie adaptations based on books, there are a few available. What’s New From the King of Horror, Stephen King, there are lots movie adaptations to choose

Posted in Books

The Power of a Pause for Positive Shift

Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important

Posted in positive shift

Sharing is Caring

Sharing is one of the building blocks of positive shift that happen to spell BE MEASURING. The following ideas for simple, inexpensive gifts are easy to share. Simple gifts to relate with and uplift others. Affirmation Notes – Fav from

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Posted in positive shift

Know Your Target Audience

A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.

Posted in Ideas That Work, information management

Always Be Communicating Value

The goal of branding is to always be communicating value. The most effective marketing concentrates on how a product, service, or individual meets needs. That is the value that you provide, and that is the best way to interest people

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Posted in Ideas That Work

Seven Beats of Brand Storytelling

Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO

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Posted in Ideas That Work

Emotional Brand Storytelling

The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this

Posted in Ideas That Work, information management

The Power of Telling Stories

“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better

Posted in Ideas That Work, information management

Design and Deliver a Delightful User Journey

It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets

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Posted in Ideas That Work, information management
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