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Press Play for an Appealing Brand Message

There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message. When I

Posted in Ideas That Work

Characteristics of the 16 Myers-Briggs Personality Types

Myers-Briggs is a popular method to explore personality types that can help in choosing careers, communication, and understanding motivation. This post provides an overview of characteristics of the 16 possible combinations of eight traits within four dichotomies. The Myers-Briggs Personality

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Posted in personal development

Improve Communication with Myers-Briggs

The Myers-Briggs personality types are 16 combinations of 8 categories: Extraversion or Introversion – how you gain energy (from people -or- time alone) Judging or Perceiving – how you organize (with order -or- flexibility) Thinking or Feeling – how you

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Posted in work skills

2022 Calendar to Make Positive Shift Happen

Get ready to make positive shift happen in 2022! View the flipping pdf online, or a 2022 CD Calendar pdf version to download and print for information and inspiration on 12 index size cards that can be displayed in a

Posted in positive shift

Positive Shift Happens: the excerpt

Many of the practices shown by research to increase happiness are simple, and most of them are not hard to do. But life is so busy and full of distractions that we often fail to fit the building blocks into

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Posted in Books, personal development, positive shift

Scary Screen Reads

With Halloween around the corner, it’s time for horror stories. When it comes to movie adaptations based on books, there are a few available. What’s New From the King of Horror, Stephen King, there are lots movie adaptations to choose

Posted in Books

The Power of a Pause for Positive Shift

Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important

Posted in positive shift

Sharing is Caring

Sharing is one of the building blocks of positive shift that happen to spell BE MEASURING. The following ideas for simple, inexpensive gifts are easy to share. Simple gifts to relate with and uplift others. Affirmation Notes – Fav from

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Posted in positive shift

Know Your Target Audience

A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.

Posted in Ideas That Work, information management

Always Be Communicating Value

The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That

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Posted in Ideas That Work
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