Blog Archives

Know Your Target Audience

A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.

Posted in Ideas That Work, information management

Emotional Brand Storytelling

The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this

Posted in Ideas That Work, information management

The Power of Telling Stories

“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better

Posted in Ideas That Work, information management

Design and Deliver a Delightful User Journey

It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets

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Posted in Ideas That Work, information management

Kanban with Keep

I’ve tried many ways of managing projects, but recently became interested in the kanban method. I wanted to experiment with it, but did not wish to download a new app to try, and I wasn’t sold on the idea of

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Posted in Ideas That Work, information management, work skills

Marketing U: four steps to Discover, Define, Design, and Deliver a personal brand

When networking, interviewing for a job, or pitching an idea to a supervisor or investor, it’s important to communicate the benefit you provide. A personal brand needs to be: Compelling, Clear, Creative, and Consistent. Marketing is about creating interest in

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Posted in information management, personal development

Top 100 Web Applications

From Webware.

Posted in information management

Information and Findability

Like talents that are never found or expressed, like ideas that languish and are lost, “Information that’s hard to find is information you can’t use.” -Peter Morville, author of “Ambient Findability.” This is something that fascinates me about productivity and

Posted in information management

Made to Stick by Chip and Dan Heath

Want to know how to communicate ideas effectively? In “Made to Stick” authors Chip and Dan Heath practice what they preach by providing concrete examples of successful messages that are understood, remembered and have a lasting impact. To design one,

Posted in Books, Ideas That Work, information management

To the point of no return(s)

Interruptions and Distractions Over at Creating Passionate Users, Kathy Sierra talks about Is Twitter Too Good? There’s a great illustration about how the newfangled ability to be constantly connected interrupted and distracted has shot dramatically up. How can we focus

Posted in information management

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