A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
Blog Archives
Emotional Brand Storytelling
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this…
Posted in Ideas That Work, information management
The Power of Telling Stories
“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better…
Posted in Ideas That Work, information management
Design and Deliver a Delightful User Journey
It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets…
Tagged with: business, customer experience, user journey
Posted in Ideas That Work, information management
Posted in Ideas That Work, information management
Kanban with Keep
I’ve tried many ways of managing projects, but recently became interested in the kanban method. I wanted to experiment with it, but did not wish to download a new app to try, and I wasn’t sold on the idea of…
Data Visualization: Modern Approaches
This is a very cool look at different ways of making data visual.
Posted in information management
Marketing U: four steps to Discover, Define, Design, and Deliver a personal brand
When networking, interviewing for a job, or pitching an idea to a supervisor or investor, it’s important to communicate the benefit you provide. A personal brand needs to be: Compelling, Clear, Creative, and Consistent. Marketing is about creating interest in…
Information and Findability
Like talents that are never found or expressed, like ideas that languish and are lost, “Information that’s hard to find is information you can’t use.” -Peter Morville, author of “Ambient Findability.” This is something that fascinates me about productivity and…
Posted in information management
Made to Stick by Chip and Dan Heath
Want to know how to communicate ideas effectively? In “Made to Stick” authors Chip and Dan Heath practice what they preach by providing concrete examples of successful messages that are understood, remembered and have a lasting impact. To design one,…
