A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this…
“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better…
It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets…
I’ve tried many ways of managing projects, but recently became interested in the kanban method. I wanted to experiment with it, but did not wish to download a new app to try, and I wasn’t sold on the idea of…
This is a very cool look at different ways of making data visual.
When networking, interviewing for a job, or pitching an idea to a supervisor or investor, it’s important to communicate the benefit you provide. A personal brand needs to be: Compelling, Clear, Creative, and Consistent. Marketing is about creating interest in…
Like talents that are never found or expressed, like ideas that languish and are lost, “Information that’s hard to find is information you can’t use.” -Peter Morville, author of “Ambient Findability.” This is something that fascinates me about productivity and…
Want to know how to communicate ideas effectively? In “Made to Stick” authors Chip and Dan Heath practice what they preach by providing concrete examples of successful messages that are understood, remembered and have a lasting impact. To design one,…