Blog Archives

Press Play for an Appealing Brand Message

There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message. When I

Posted in Ideas That Work

Know Your Target Audience

A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.

Posted in Ideas That Work, information management

Always Be Communicating Value

The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That

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Posted in Ideas That Work

Seven Beats of Brand Storytelling

Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO

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Posted in Ideas That Work

Emotional Brand Storytelling

The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this

Posted in Ideas That Work, information management

The Power of Telling Stories

“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better

Posted in Ideas That Work, information management

Design and Deliver a Delightful User Journey

It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets

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Posted in Ideas That Work, information management

The Four Ps of Positive Psychology Practices

Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important

Posted in Ideas That Work, personal development, positive shift

Uplift with Kindness and Compassion

Uplift is one of the Building Blocks of Positive Shift. We can uplift ourselves with positive music, videos, quotes and thoughts. And we can uplift others with positive words, genuine compliments, acts of kindness, and simple gifts of appreciation. We

Posted in Ideas That Work, positive shift

The ABCs of Impact

Impact means making a difference, and we want to have an impact in the world through our work and lives. Purpose is one of the four Ps of positive shift, and an important part of our happiness. To have an

Posted in goals, Ideas That Work, personal development

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