It can be challenging to find options for eating when you are single, especially when you need to stick to a low-sodium diet. To expand on the idea of a daily theme, I’ve been hunting out some options for convenience…
Blog Archives
Daily Themes
It’s not a new idea, but having a daily theme for each day of the week can be quite helpful. Themes can be flexible and are easily adjusted while providing some structure or simply providing inspiration. If you need a…
Press Play for an Appealing Brand Message
There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message. When I…
Posted in Ideas That Work
Know Your Target Audience
A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
Posted in Ideas That Work, information management
Always Be Communicating Value
The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That…
Seven Beats of Brand Storytelling
Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
Emotional Brand Storytelling
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this…
Posted in Ideas That Work, information management
The Power of Telling Stories
“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better…
Posted in Ideas That Work, information management
Design and Deliver a Delightful User Journey
It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets…
Tagged with: business, customer experience, user journey
Posted in Ideas That Work, information management
Posted in Ideas That Work, information management
The Four Ps of Positive Psychology Practices
Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important…
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