Have you wondered what makes a great TED Talk so effective? I watched some of the best presentations while exploring hundreds of TED Talks by speakers who are also authors of books for the TED Talk Book Discussion list. I’ve…
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Seven Beats of Brand Storytelling
Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
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