Checklist to Market an eBook

You’ve published your eBook, now Marketing your eBook is the next step! ebookFind out why you should take these steps, how to do it, and tools for getting it done efficiently right here! Marketing an eBook takes some time, no matter how efficient you attempt to be. There is a learning curve, and my marketing efforts are still a work in progress. Some of these ideas I’ve put in place, and some I plan to. I hope they’ll help you get started with your marketing efforts!

I resisted this for a couple of reasons: 1. I don’t like to get a lot of stuff in my email, and 2. I wasn’t sure I wanted to commit to communicating on a regular basis. However, everything I read about marketing emphasizes the importance of this, and The Author With The Biggest Mailing List Wins convinced me. There are various options for doing this, ultimately I chose MailChimp. Note: While MailChimp is free up to a certain number, it is not free to set up autoresponders.

  • Set up a way to manage the emails you collect, so you can add them to MailChimp and keep track of them: Vertex 42 offers a free Contact List Template.
  • Next find a way to add the email sign-up form to your website. I ended up adding an image widget to my blog with a link to the sign-up form.
  • Offer something they will want to sign up. People want something of value to them. Problogger describes how to create something that solves a problem for your readers. Some bloggers offer a report, guide or whitepaper of interest. Michael Hyatt offers a free Ebook. Personally, it takes a lot for me to sign up for more email in my inbox. I was really tempted by the Procrastinator’s Anonymous Newsletter offer by!
  • Consider a free newsletter. I experimented with curating a weekly review with highlights in Flipboard, however, there are templates in MailChimp that work fine for newsletters.
  • Decide how often you will send email: Not too much, not too little. I’m still not sure what the optimal frequency is.
  • Create a Welcome email.
  • Continue to improve your marketing in creative ways.

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pointing+hand+vintage+image+graphicsfairy2Get your free printable (pdf)  eBook Marketing Checklist!

I seek to create order from the chaos of complex information. Join me at the Daily PlanIt to gain insights, inspiration, and information to increase skills for a better life. I unlock the power of teaching reading with phonics in the pursuit of literacy at In my spare time I explore books and movies, often choosing titles available on both screen and page.

Posted in Books, Ideas That Work
4 comments on “Checklist to Market an eBook
  1. […] 2014-2-17 Review Checklist to Market an eBook → Feb 22 […]

  2. […] Once you are ready to publish, Marketing your eBook is the next step! Find out why, how and tools for getting it done at Checklist to Market an eBook. […]

  3. mmjustus says:

    What do you do to collect emails if offering something of value turns out not to be valuable enough to get people to give you your email, and you don’t really have anything else to offer? (I’ve been offering the only short story from my only series to date). I think the main problem is that I’m not getting any traffic to my website to begin with, so no one sees that I’m offering it, but I don’t know what to do about it besides announcing it on my social networks, and that hasn’t worked, either.

    • dailyplanit says:

      Looking at your website, two words stand out to me: History & Travel. I wonder if you could make a list of your top travel tips to offer? That might be something that would solve a problem for your readers and intrigue them. I’m struggling with the same issues myself, it’s very difficult to stand out and gain traction.

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