There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message. When I…
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Characteristics of the 16 Myers-Briggs Personality Types
Myers-Briggs is a popular method to explore personality types that can help in choosing careers, communication, and understanding motivation. Are you looking for a cause that is Active Inspiring and Meaningful to put on a vision board? You can even…
Improve Communication with Myers-Briggs
The Myers-Briggs personality types are 16 combinations of 8 categories: Extraversion or Introversion – how you gain energy (from people -or- time alone) Judging or Perceiving – how you organize (with order -or- flexibility) Thinking or Feeling – how you…
2022 Calendar to Make Positive Shift Happen
Get ready to make positive shift happen in 2022! View the flipping pdf online, or a 2022 CD Calendar pdf version to download and print for information and inspiration on 12 index size cards that can be displayed in a…
Posted in positive shift
Positive Shift Happens: the excerpt
Many of the practices shown by research to increase happiness are simple, and most of them are not hard to do. But life is so busy and full of distractions that we often fail to fit the building blocks into…
Scary Screen Reads
With Halloween around the corner, it’s time for horror stories. When it comes to movie adaptations based on books, there are a few available. What’s New From the King of Horror, Stephen King, there are lots of movie adaptations to…
Posted in Books
The Power of a Pause for Positive Shift
Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important…
Posted in positive shift
Sharing is Caring
Sharing is one of the building blocks of positive shift that happen to spell BE MEASURING. The following ideas for simple, inexpensive gifts are easy to share. Simple gifts to relate with and uplift others. Affirmation Notes – Fav from…
Know Your Target Audience
A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
Posted in Ideas That Work, information management
Always Be Communicating Value
The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That…
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