Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this…
“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better…
It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets…
Relationships are an important part of our happiness. To cultivate relationships, combine sharing with emotional intelligence, and add excellent communication skills, especially listening. Understand the importance of love languages, loving actions, and being authentic. For close relationships, know what you…
Image by StockSnap from Pixabay Dedicated to the positive people in my life, and to those who have touched my life and departed from this earth. Keep a Candle Burning Keep a candle burning to guide us through the night.…
Uplift is one of the Building Blocks of Positive Shift. We can uplift ourselves with positive music, videos, quotes and thoughts. And we can uplift others with positive words, genuine compliments, acts of kindness, and simple gifts of appreciation. We…
A promise is a pledge; a vow that you will do something. That’s what personal branding is all about. Promise is also potential. You must know what your potential is before you can make a promise that you will realize…
Impact means making a difference, and we want to have an impact in the world through our work and lives. Purpose is one of the four Ps of positive shift, and an important part of our happiness. To have an…