One of the cognitive biases of behavioral economics is a tendency to leave default settings as they are. In a world of many options, taking the easy path is an understandable short-cut that saves us time and effort. Defaults might…
Blog Archives
Understanding Body Language
“What you do speaks so loudly that I cannot hear what you say” – Ralph Waldo Emerson A large part of communication comes from body language. A listener must understand the nonverbal part of a message, and a speaker needs to match body…
Posted in Ideas That Work
Meaningful Conversations
Have you ever wished for more meaningful conversations that develop deeper relationships? Our connections with others improve our happiness and combat loneliness. Conversation is a special communication skill to practice. The best communicators are present, observant, and provide feedback to…
Posted in Ideas That Work, personal development
Great Reads
Some books I have read have been life changing. If you are interested in learning and personal growth, here is a starter kit for fabulous non-fiction books and films by the authors. A spreadsheet at the TED Talk Book Discussion…
Eating For One
It can be challenging to find options for eating when you are single, especially when you need to stick to a low-sodium diet. To expand on the idea of a daily theme, I’ve been hunting out some options for convenience…
Posted in Ideas That Work
Daily Themes
It’s not a new idea, but having a daily theme for each day of the week can be quite helpful. Themes can be flexible and are easily adjusted while providing some structure or simply providing inspiration. If you need a…
Press Play for an Appealing Brand Message
There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message. The following…
Posted in Ideas That Work
Know Your Target Audience
A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position.…
Posted in Ideas That Work, information management
Always Be Communicating Value
The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That…
Seven Beats of Brand Storytelling
Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are: Beginnings & Behind the scenes Explain & Excitement of the mission A Cause Tell Customer stories Seasonal BEGINNINGS This story about how LEGO…
Daily PlanIt 