Press Play for an Appealing Brand Message

There are four steps for Marketing U – Discover, Define, Design, and Deliver. Step three is about designing marketing materials that reflect brand personality. This includes things like colors, fonts, and graphics, and also an appealing brand message.

CaptureAttention

When I looked for commonalities between the Success Model from Made to Stick by Chip and Dan Heath and the Stepps Model from Jonah Berger’s “Contagious: Why Things Catch on,” I came up with PRESS. We are often drawn to things that are useful, outstanding, emotional, and surprising. Stories are a powerful way to communicate and share a message that aims at the heart.

For a brand message that captures attention, stand out with PRESS. Create a message that is:

  • Practical – how is it useful?
  • Remarkable – how is it unique?
  • Emotional – how does it make you feel?
  • Surprising – how is it surprising?
  • Stories – how does it create change?

The best messages are often memorable because they are Simple:

  • Nike – “just do it”
  • Walmart – “Save money. Live Better”
  • McDonald’s – “I’m lovin it”

Play with archetypes to design an appealing brand message

There are 12 Jungian archetypes with some similarities to the 16 Myers-Briggs personality types. 3 want to leave a mark: the Hero, Rebel, and Magician want mastery, revolution, and power. 3 want structure: the Ruler, Caregiver, and Creator want control, service, and innovation. 3 want connection: the Lover, Everyman, and Jester want intimacy, belonging and enjoyment. 3 want paradise: the Explorer, Sage, and Innocent want freedom, understanding, and safety. These personality models can be useful in designing a brand message and telling a story. Create a brand message that appeals to the motivational drivers for a target audience.

Press Play to capture the attention of your target audience with an appealing brand message to start the next step: Design and Deliver a Delightful User Journey.

I seek to create order from the chaos of complex information. Join me at the Daily PlanIt to gain insights, inspiration, and information to increase skills for a better life. I unlock the power of teaching reading with phonics in the pursuit of literacy at www.phonicspow.com. In my spare time I explore books and movies, often choosing titles available on both screen and page.

Posted in Ideas That Work
eBooks

Enter your email address to follow this blog and receive notifications of new posts by email.

Sign up for the free 10 week productivity Challenge
Flipboard Review
Blog Stats
  • 654,230 hits
Archives
%d bloggers like this: