
The process of discovering your personal brand clarifies what you are passionate about, how you want to add value, and how you will communicate that. Marketing U involves four steps: Discover a compelling purpose Define a clear promise Design a…
The process of discovering your personal brand clarifies what you are passionate about, how you want to add value, and how you will communicate that. Marketing U involves four steps: Discover a compelling purpose Define a clear promise Design a…
Purpose – Activity: Define a Clear Promise in a value statement A value statement pinpoints what you do and why. It is sometimes called a personal mission statement or unique selling proposition. I like to call it a value statement,…