The process of discovering your personal brand clarifies what you are passionate about, how you want to add value, and how you will communicate that. Marketing U involves four steps:
- Discover a compelling purpose
- Define a clear promise
- Design a creative personality
- Deliver a consistent position
Download a pdf of the Personal Branding Process
Gain a clear understanding of the projects that are most important to you by investing the time and effort to reveal your personal brand. Read my article, “Personal Branding for a Purpose” at Productive Magazine to learn more about the process.