Marketing is about developing a strategy to interest customers in the products or services you offer, and then implementing it. Marketing is a plan for how to communicate benefits. Marketing yourself is similar to marketing for profit or non-profit organizations.
Define a Clear Promise: Begin with determining your Unique Selling Proposition (USP) A value statement communicates who you are and what you do.
Design a Compelling Personality: express your authentic style by choosing colors, fonts, and images. Create graphics, logos, taglines, and business cards (Show Off Business Cards, Cool Business Card Designs) to communicate your brand. Use these for email, social media, and websites. Media can range from print materials to videos on a website, and can vary greatly in cost. Channels can include social media like Facebook and Pinterest, Youtube, etc. Get creative to achieve wow factor without spending a lot.
Connect with emotions: share your why, use humor and storytelling.
Focus on benefits rather than features. The examples below outline the features, benefits, and value provided by a product, service, and an individual. For a personal brand, the features are often expertise or skills. Fish for the hook to highlight the value you provide. See also the 30 Elements of Consumer Value at Harvard Business Review.
Deliver a Consistent Position: exceed expectations to provide a WOW customer experience. Use effective marketing to reach your target audience, make it easy to join in or reach you, delight them with creative packaging, fast response and follow-through.
Additional tools in your marketing toolkit
Find more tools at the Brand and Purpose Toolkit, including a one page strategic plan.