Change Toolkit

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See Resources for more toolkits.

Is there a cause you are passionate about, or a problem you want to solve to make the world a better place? This Change Toolkit provides links to tools to develop a plan of action to advocate for change. Scott Dinsmore at Live Your Legend describes a webinar in his article 18 Field-Tested Steps to Launching a Non-Violent Revolution. I’m sure there are more tools out there, if you know of some please share them at the Daily PlanIt Facebook Page.

I developed a couple tools of my own while working on a plan:

A Checklist for Change (pdf)
Printable Change Outline w/questions (pdf) Blank Outline (pdf)

CLARIFY THE IDEA

The Value Proposition Pinterest Board
The Pain Point- “Why Customer Pain is Your Most Important Resource” from Fast Company.
The Hedgehog Concept from Jim Collins

COMMUNICATE

Develop a brand (see the Brand and Purpose Toolkit) to use for communicating your idea or vision in a way that is clear and compelling.

Create a Manifestor – see the Manifestos Pinterest board
Seven steps to the perfect story from the-cma.com. Storytelling Pinterest board
Tell Me a Story – Metropolitan Group
Remember to Start with “why” -See the TED Talk by Simon Sinek listed below.
People need to feel the problem -article at hbr.org
Need change, feel emotion at Decker Communications
Links to learn about creating presentations.

Design for contagion.

All these elements should be as captivating as possible.

Consider the Success Model from Made to Stick by Chip and Dan Heath.

And the Stepps Model from Jonah Berger’s “Contagious: Why Things Catch on.”

TEST ASSUMPTIONS

Survey: Michael Hyatt describes the results of his survey

Metrics:

Measuring What Matters – Metropolitan Group
Measuring with the right metrics from Terry Starbucker
Minding the Gap with Dashboards from Social Architects

BUILD COMMUNITY

Ultimate Guide to Building Your Tribe at paidtoexist.com

Target market or audience demographics:

The Customer Archetypes from Entrepreurship.org. Brand Archetypes Pinterest board
Develop a Persona for your target audience. Personas Pinterest board
How to Target an Audience from yourwriterplatform.com

Choose Channels to reach the target market

Marketing Channels
Social media Pinterest board
Create an online newsletter with Flipboard

Create resources to spread the word and form groups to support the idea. Resources I created for Whole Life Fitness include a brochure with agenda ideas, links at the Daily PlanIt Wiki, a Youtube playlist, a flyer, and a bookmark.

Resources to start a group

1. Choose a method: