Brand and Purpose Toolkit

See Resources for more toolkits.

Many of tools to develop a personal brand are also helpful for discovering purpose. A value statement or personal mission statement will focus your soul attention. Download a handout of the brand process at Personal Branding for a Purpose.

Follow 4 Steps to Discover, Define, Design and Deliver a personal brand at Marketing U. Download a handout that includes benefits and the value they provide.


Step One: Discover a Compelling Purpose

  1. Download a Self Assessment form & explore links to online tools at (the Talent Matrix Table is a more detailed form available at the Daily PlanIt Shop)
  2. Uncover hidden talents to find the intersection between what you are best at, what you love to do, and what the world needs most. (Links to online tools are also here & in the free ebook below.)
  3. Look for Clues to Purpose: what activities cause you to lose all track of time? what are you always chasing? what do you want to build?
  4. Download a Free eBook on discovering what you are passionate about: How to Start a Fire

Words added on

Step Two: Define a Clear Brand Promise

  1. Download a Personal Mission Statement Worksheet at Your Unique Selling Proposition.
  2. Focus on unique benefits and Always Be Communicating Value provided – what’s in it for them?
  3. Condense your value statement into an Elevator Speech and practice.
  4. Learn more with my Udemy course, “Gain Incredible Focus With a Personal Mission Statement.”

Step Three: Design Creative marketing materials to authentically express Personality and the value of the benefits you provide.

  1. Choose colors, fonts, and images
  2. Create logo, business card, and tagline
  3. Communicate brand with email, resume, social media, and website
  4. Connect with the power of storytelling that aims at the heart. Use the seven beats of brand storytelling

Step Four: Deliver the promise consistently. Follow the ABCs of Impact: Always Be Clear about how you will focus your soul attention. Always Be Connecting your actions with your value statement. Always be Communicating your purpose.

  1. Download a One Page Personal Strategic Plan
  2. Know your target audience Personas Pinterest board
  3. Use channels that will reach your target audience
  4. Design and Deliver a Delightful User Journey


More from the Daily PlanIt:

Pinterest Boards

Tools from others:

Check out my Branding & Purpose Pinterest Boards for more!


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