Brand and Purpose Toolkit

See Resources for more toolkits.

Part One: Identify Brand

  1. Self-Assessment
  2. Personal Mission StatementYour Unique Selling Proposition
  3. Elevator Pitch
  4. Prepare to Expand


  1. Self Assessment: Identify your interests, personality, skills, strengths, personal qualities, values, and talents with  a free printable Self Assessment form and the linked resources. A more detailed Talent Matrix Table is available at Sellfy.

Words added on

Free eBook on discovering what you are passionate about: How to Start a Fire | all the tools at

Part Two: Design Communication

  1. Choose colors
  2. Design logo
  3. Design business card
  4. Design website

Part Three: Deliver Wow Customer ExperienceOne Page Personal Strategic Plan

  1. Know your target audience
  2. Decide how to reach them
  3. Learn how to sell the benefits
  4. Make the entire experience a good one


More from the Daily PlanIt:

Tools from others:

Check out my Branding & Purpose Pinterest Boards for more!


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