Brand and Purpose Toolkit

See Resources for more toolkits.

Many of the tools for developing a personal brand are also helpful for discovering purpose. A value statement or personal mission statement will focus your soul attention. You will learn how to uncover hidden talents and use them to make an impact where it matters most to you.

Follow the 3 Steps to Define, Design and Deliver a personal brand. Download a handout of the brand process that includes benefits and the value they provide at Marketing U.

Step One: Define a Clear Brand Promise

  1. Download a Self Assessment form & explore links to online tools at Uncover Hidden Talents or
  2. Download a Personal Mission Statement Worksheet at Your Unique Selling Proposition
  3. Practice your Elevator Pitch
  4. Prepare to expand with stories and statistics


Download a Free eBook on discovering what you are passionate about: How to Start a Fire | all the tools at

Words added on

Step Two: Design Compelling marketing materials to authentically express Personality.

  1. Concentrate: on the benefits you provide
  2. Choose: colors, fonts, and images
  3. Create: logo, business card, and tagline
  4. Communicate: use for resume, email, social media, and website

Step Three: Deliver the promise consistently. Follow the ABCs of Impact: Always Be Clear about how you will focus your soul attention. Always Be Connecting your actions with your value statement. Always be Communicating your purpose.

  1. Know your target audience (see the One Page Personal Strategic Plan)
  2. Use channels that will reach your target audience
  3. Learn how to sell the benefits
  4. Make it a WOW customer experience


More from the Daily PlanIt:

Pinterest Boards

Tools from others:

Check out my Branding & Purpose Pinterest Boards for more!


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