Scary Screen Reads

With Halloween around the corner, it’s time for horror stories. When it comes to movie adaptations based on books, there are a few available.


What’s New

From the King of Horror, Stephen King, there are lots movie adaptations to choose from. Lisey’s Story is one of the latest, a mini-series on Apple TV+. There is an IMDB list of 50 more possibilities for Stephen King movie adaptations, with The Shining, Misery, and Carrie at the top!

Adam Nevill is a writer who is new to me, with two to choose from: The Ritual from 2017 is currently on Netflix, and No One Gets Out Alive is a new one.

There’s Someone Inside Your House is a new movie release coming to Netflix October 6th, based on the young adult novel by Stephanie Perkins. (a list of more young adult horror books here)

Did You Know?

Perhaps you know that The Exorcist is based on the book by William Peter Blatty. Did you know that Alfred Hitchcock’s Psycho is based on a book by Robert Bloch? The Birds is based on a story by Daphne DuMaurier.

One of the scariest movies ever in my opinion, The Silence of the Lambs, is based on a book by Thomas Harris. Red Dragon and Hannibal are equally creepy.

Watch Interview with the Vampire, based on the book by Ann Rule.

Watch Bird Box, based on the book by Josh Malerman.

You is a Netflix series based on the book by Caroline Kepnes.

The Classics

Read Dracula by Bram Stoker at Watch the 1931 classic movie with Bella Lugosi.

Read the ebook of Frankenstein by Mary Shelley at Watch the 1931 classic movie with Boris Karloff.

Read The Raven by Edgar Allan Poe at Watch The Raven (or the 1935 version with Boris Karloff and Bella Lugosi) and The Lighthouse based on stories by Edgar Allan Poe.

Read The Legend of Sleepy Hollow by Washington Irving at The movie at IMDB.

How many scary screen reads have you read and/or watched? Try the List Challenge!

Posted in Books

The Power of a Pause for Positive Shift

Positive shift happens when we practice the building blocks of positive psychology. The first letters of the practices that have been shown by research to increase happiness and well-being, happen to spell BE MEASURING. (although it is not usually important to measure them.) The building blocks divide into four areas, with three in each area. These 4 Ps of positive shift are: Power Up, Pause, Purpose, and People.


Many of the building blocks are quite simple and easy, although some take a little more time and effort. Either way, even when we know that they are important to our happiness, we still often fail to make them happen. We may be so busy that we are distracted by other things. Or we may not know enough about how to implement them, or about the science that demonstrates the benefits of practicing them. My goal is to show you how to make positive shift happen with persuasive evidence of the benefits and a simple plan to add them into your life.

Positive shift begins with the power of the pause. SOS is a method used to manage emotions that works like this…

Stop Observe Shift +

Stop – pause
Observe – events → thoughts → feelings
Shift – engage coping skills

The SOS method can be used to insert a mental pause in the seconds before the brain is hijacked by chemical flooding in response to situations that we perceive as threatening. When chemical flooding occurs during a fight or flight response, access to the thinking part of the brain is cut off. It can take 20 minutes to return to normal. When we use the SOS method, we can stop and notice what our body is telling us, and identify our thoughts and feelings. We can then shift to engage coping skills like taking a walk, deep breathing, and disputing irrational thoughts. By inserting a mental pause to add calming techniques and thoughts, we can respond appropriately. This method can be used to make all kinds of positive shift happen. To apply the power of the pause for a positive shift looks very similar:

Stop Observe Shift +

Stop – pause
Observe – events → thoughts → feelings
Shift – to the 4 Ps of positive psychology

With a regular pause, we gain the ability to notice what we are doing, and then choose the right shift from the 4 Ps of positive psychology.

Make Positive Shift Happen

Shift to the positive. If you are in a negative place, use the building blocks to make a shift to the positive. It may not be possible to be completely positive all of the time, but improvement is always an option. Even when times are hard, the building blocks are coping tools that will help.

Shift between the 4 Ps of Positive Shift with the power of the pause. Notice when it may be time to shift your focus to another area. Some of the building blocks require an inner focus, like meditation. Others, like relating and noticing, require an outer focus. Shift from inner to outer focus as needed.

Shift between time perspectives. Many of the building blocks have a focus on a positive present. But for some, a time perspective shift is needed. To aspire to a goal is to look forward to the future, and to notice a happy memory is a positive look back to the past. Shift as needed between your inner child for playfulness and creativity, and your inner adult for self-discipline and strength.


Shift to follow values. The Purpose building blocks of Aspire, Inspire Flow, and Spirituality require knowing your promise so you can show your promise. A value statement or personal mission statement that pinpoints what you do and why provides direction to guide you. Learn how to map your values and more with the Brand and Purpose Toolkit.

Shift to GREAT skills. When you learn and follow the practices within the BE MEASURING framework, you gain a richer personal life and GREAT skills that are in demand in the workplace. The GREAT skills of Goal Setting, Relationships, Emotional Intelligence, A+ Communication Skills, and Time Management Skills, are all part of the building blocks.

The Power of the Pause

Life goes by in such a rush that it is easy to forget about the power of a pause. With a pause we can savor the sweet taste of ice cream, or take a deep breath. With a pause we can consider whether the best choice is an excuse or a goal. With a pause we can think before we react. In the moment that we notice, lies the potential for change. The more we practice awareness, the more we have the ability to pause and make a shift.

Two of the building blocks increase the area of the brain responsible for executive functions, and strengthen our ability to stop, observe, and shift as needed. Use the three step process of SOS for a powerful pause that makes all kinds of positive shift happen.

Posted in positive shift

Sharing is Caring

Sharing is one of the building blocks of positive shift that happen to spell BE MEASURING. The following ideas for simple, inexpensive gifts are easy to share.

Simple gifts to relate with and uplift others.

A “share file” makes it easy to give simple gifts. A free downloadable pdf – a Share File with 3×5 cards includes:

  • Simple Gifts
  • Handy Muffins
  • Appreciation Gifts
  • Random Acts of Kindness
  • Entertain – Menus & Seasonal Treat Recipes


Recipes for Seasonal Treats:

Recipe for handy muffins at

More ways to share: volunteer or donate to a cause you believe in, and find activities and games to share at Don’t Wait, Relate.

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Posted in positive shift

Know Your Target Audience

A brand is all about communicating in a very targeted way, regardless of whether for a business or on a more personal level. A brand is about getting very clear on purpose, promise, and personality to deliver a consistent position. A brand connects a carefully crafted message about what you offer with the right people.


To know your target audience, develop a persona or profile that includes the demographics, psychographics, personality, and motivations of those who need what you offer. Download the Customer Persona pdf.

  • Bio – location, education, occupation, roles, responsibilites
  • Demographics – sex, age, marital status, children, income
  • Psychographics – hobbies, interests, favorites, opinions, values
  • Personality – characteristics of Myers-Briggs TypesMyers-Briggs Pinterest board
  • Motivations – of typical Archtypes
  • Channels – preferences for social media or other channels
  • Pains – who has the problems that you solve?
  • Gains – how do you meet their needs?

Some information can be located with research, or you can ask with focus groups, interviews, and surveys.


When you know your target audience, you can reach out to them with content that communicates the value you provide and helps them. You can design and deliver a delightful user journey that meets their needs.

Posted in Ideas That Work, information management

Always Be Communicating Value

The goal of branding is to always be communicating value. It is also an important part of defining a clear promise in a mission statement. The most effective marketing concentrates on how a product, service, or individual meets needs. That is the value that you provide, and that is the best way to interest people in what you have to offer.

Ultimately, people always want to know the benefits and value for them. (what’s in it for me?)

The examples below outline the features, benefits, and value provided by a product, service, and an individual.


Features are how it works. Features are distinctive characteristics. For a product, the features are what it is, for a service, the features are what it does. For a person, features are often what they do, especially expertise or skills, and personal characteristics. Shine a light on features by all means, but be sure to be crystal clear about how the features help to meet needs.


Benefits are about how it helps. The Value is about the needs that are met.


My favorite brand example is Dollar Shave Club. Their tagline goes straight to the value that they provide. Dollar Shave Club delivers quality razors…to provide convenience at a fair price…so you can shave money, shave time. (and avoid hassle) If you look at their online shop, to be sure features of the service and products are described. Their handle is: Sleek, matte black finish, Designed for a balanced hold, and Easy to grip in or out of the shower. They are designed for the benefits of comfort and control. Ultimately, what you want most is the value they provide: to shave time and money.

Use (this feature)….to gain (this benefit)…so you can…(meet a need for this value)

Coca-cola is a tasty drink…to satisfy your thirst…so you can open happiness.

Listerine is a mouthwash that kills germs….to give you fresh breath…so you can get a date.

Life insurance pays money if you die…to provide for your loved ones…so you can have peace of mind.

Dave Ramsey provides education for financial literacy…to teach best practices for managing money…so you can have hope.

Download the Features & Benefits pdf for more examples.

For a personal brand:

Collect concrete examples and testimonials. Use CARE to look for times when you faced a Challenge and took Action to achieve a Result for Examples. Showcase your homerun accomplishments and highlight their value with numbers when possible. For example: “reduce training time by 50% with interactive training program.”

Look at:

  • Projects
  • Accomplishments
  • Skills
  • Expertise
Describe value:

  • Challenge
  • Action
  • Result
  • Example
Quantify results with numbers:

  • Saved, served, sold, supervised
  • Time
  • Amounts
  • Money made
  • Percentages

Design Creative marketing materials that express Personality and the Promise)

Connect with emotion: Focus on benefits, Aim at the heart, Communicate your why, and Tell your story. Learn how to Capture attention in Step Three of Marketing U. Next, for Step Four: Design and Deliver a Delightful User Journey

Learn more

Remember to always be communicating value – concentrate on the value of the benefits you provide. The Daily PlanIt shares insights and information to build skills so you can succeed.

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Posted in Ideas That Work

Seven Beats of Brand Storytelling

Effective brand storytelling aims at the heart. Seven stories that brands can tell for heart BEATS are:

  • Beginnings & Behind the scenes
  • Explain & Excitement of the mission
  • A Cause
  • Tell Customer stories
  • Seasonal


BEGINNINGS This story about how LEGO began is highly engaging.

BEHIND THE SCENES Warby Parker shows how they make glasses.

EXPLAIN The founder of Dollar Shave Club demonstrates the brand personality as he explains why “our blades are f***ing great!”

& EXCITEMENT This “Think Different” ad from Apple captures the excitement of their mission.

A CAUSE 4Ocean works to solve the problem of plastics in the ocean.

TELL CUSTOMER STORIES “Building Better Stories” highlights how students benefit from services at LiteracyKC.

SEASONAL Haford Hardware captures the spirit of the Christmas holiday with this one.

And there you have the heart BEATS of powerful brand storytelling.

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Posted in Ideas That Work

Emotional Brand Storytelling

The most effective brands commuciate with stories that are emotional. They aim at the heart.


Five ways to aim at the heart are:

  • Humor
  • Engage
  • Animals
  • Reveal
  • Tearjerker

HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this commercial.

ENGAGE Google’s “Loretta” tells a bittersweet story as it shows how it works.

ANIMALS Budweiser effectively combines a puppy, Clydesdale horses, and storytelling in a series of ads, including “Lost Dog.” Another commercial, “Someone waits for you at home,” conveys a message through storytelling.

REVEAL Novelty and surprise can be very attractive to humans. See how Guinness combines a heart-warming message with surprise in this commercial.

TEARJERKERS Thai Life Insurance has mastered the art of heart wrenching storytelling. (see their channel for more examples)

Brand storytelling often targets positive emotions, but a bonus letter T can be for the negative emotion of TERRIFY, like in this commercial about the Real Cost of smoking.

Metro chooses a more humorous way to communicate a safety message in “Dumb Ways to Die.”

The Creative Commercials Youtube playlist includes these and more examples.

Additional reading: The relationship between emotion, marketing, and sales at

Storytelling is a powerful way to communicate. How can you aim at the heart in your stories?

Posted in Ideas That Work, information management

The Power of Telling Stories

“He would be there all night, and he would be there when Jem waked up in the morning.” Did you recognize the last line of Harper Lee’s classic story, “To Kill a Mockingbird?” To speak about story telling, what better way to lead than with the number one choice in the Great American Read, and the book found at the top of Novels Everyone Should Read from Information is Beautiful? This one sentence summary from the Famous Film Plots Generator, describes the story well: Atticus Finch, a lawyer in the Depression-era South, defends a black man against an undeserved rape charge, and his children against prejudice. Told from the point-of-view of young Scout, the story begins like this: “When he was nearly thirteen my brother Jem got his arm badly broken at the elbow.”

Stories Are Powerful

Stories provide meaning. Stories entertain, engage, teach, and connect us with others. Good stories capture and hold our attention, and make us care.

The Elements of Powerful Story Telling

All stories need the following parts.

PURPOSE – why the story matters. What is the message? A story has a meaningful theme or main idea.

PEOPLE – who the main characters are. What makes you care about them? Characters seem real when they make mistakes, struggle, and overcome adversity.

PLOT – what happens on the journey. What events take place? Create scenes that grab attention, explore themes, and advance movement.

PERIL – what could be lost or gained. What struggles are faced? Without conflict, there is no story. Action and adventure add tension.

Also important to include in a story are:

PLACE – where the story takes place. What is the setting of the story? The time period and setting can convey tone.

PASSION – the emotion that fuels purpose. What do the main characters want? Characters are motivated by a desire.

PERSONAL – what it means for the reader. How does the story help them? CARE – use a conversational tone, add value for them, make it relatable by connecting with emotions.

PICTURES – what it looks like. How do descriptions bring the story to life? Touch on the senses to paint a vivid picture with words.

Download the Storytelling Venn Diagram pdf

In Ten Ways to Use Storytelling to Improve Your Ability To Connect and Communicate, Sarah Peck says, “A story is what you take with you.” Think of a story that you have loved, and what you took away from it. She also says that we tell stories (and I would also add read, listen, and watch stories) to connect, dream, and imagine. Sometimes we want to go on a journey to a place we have never been, or to see how others experience the world. We may want to learn about something we never thought about before, or maybe just escape for a little while. Whatever the reason, when a story captures our attention, it is a powerful way to communicate.

More Information

Learn more about storytelling at Emotional Brand Storytelling and the Seven Beats of Brand Storytelling. See also the Brand and Purpose ToolkitReading Comprehension Cubes at Phonics Pow, and the Storytelling Pinterest Board.


Posted in Ideas That Work, information management

Design and Deliver a Delightful User Journey


It is a journey that we have all been on as we attempt to solve a problem. We seek answers, consider options, and make decisions about the best solution. When we succeed and discover a product or service that meets or exceeds our needs, we are delighted and eager to repeat the experience.

The first step in the journey is AWARENESS. The user becomes aware of pain, and needs to resolve a problem. This need can be met with IKEA: Intigue them, Know user needs, Educate and entertain, and Attract with advertising.

The next step of the journey is INTEREST. As the user becomes interested and needs to learn more, they often explore the website. The “I” in interest, is all about them – the user. To meet this need, your website should:
  • Inform – clearly convey what you do and how it will help them.
  • Invite – welcome them with easy navigation.
  • Include why you do what you do, and answers to FAQs.
  • Inspire trust and belief in the value you provide.
Next the user CONSIDERS and evaluates options. They need to choose the best solution to their problem. Use POV to meet this need.
Provide testimonials,
Offer free trials or samples and
Visual demonstrations to present a convincing point of view.
The user may have a question that needs to be answered before they make a final decision. At this point, they may reach out and CONTACT you. To meet this need use EQ – be:
Easy to contact, and
Quick and accurate with a response.
The next step in the user journey is when they COMMIT to action and choose to purchase a product or service. They need to receive it and use it quickly. To meet this need, ensure EASE:
Easy shopping and check-out
Accurate and fast delivery
Special packaging that may include tips and recommendations for additional purchases.
Extras like a discount for a referral, and remember to THANK them.

For a COMPLETE user journey, the user should be delighted with what they receive. They need to change the pain into a gain that provides a solution. To meet this need, ASK:
  • Ask for feedback and reviews.
  • Satisfaction and Support – follow-up to be sure they are happy and able to use the product or service.
  • Know what they think – survey users to find out.
The final step in the user journey is CONTINUE. If you have succeeded, the user becomes a loyal advocate. They want to share their experience with others and repeat it. They need to continue with the solution. To create EAGER users:
  • Exceed expectations. Provide:
  • Amazing product or service,
  • Great customer service.
  • Engage with them- invite them to join you on social media and to return.
  • Remind them to repeat the process!


CORRECT complaints to keep your reputation (and customers). If a mistake happens, the proper response to a customer complaint can create an even more loyal customer. Use REP and you will likely keep your reputation and your customer. Keep your REP: 1. Respond quickly 2. Express apologies 3. Problem solved – Right the wrong.

Meet user needs every step of the way to design and deliver a delightful user experience! For an example of a delightful user journey, read 10 ways to be like Dollar Shave Club

Learn more at Pinterest boards for User Experience and Key Performance Indicators

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Posted in Ideas That Work, information management

Don’t Wait – Relate

Relationships are an important part of our happiness. To cultivate relationships, combine sharing with emotional intelligence, and add excellent communication skills, especially listening. Understand the importance of love languages, loving actions, and being authentic. For close relationships, know what you want, know what you control, identify needs and meet needs with love, and learn effective conflict resolution skills. Learn more with love books, including “The Five Love Languages” by Gary Chapman.

This week, take one action to meet someone new, make a connection, or develop a support system and stay connected with friends, family, or a partner, relate with CARE.


Add activities and games

Reserve a date night

Explore seasonal bucket lists

Conversation Starters

  • The nicest thing that happened this week?
  • Something you are grateful for?
  • Most surprising thing that happened this week?
  • Something you learned?
  • Best thing you’ve read?
  • Best thing you’ve watched?
  • Something that made you laugh?
  • Best thing you’ve listened to?
  • Best thing you’ve eaten?
  • Something you love about them?
  • Something that made you feel loved?
  • One thing that could improve the relationship?
  • What do you wish would happen next week?

See more ideas at the Conversation Starters Pinterest board, and Conversation Bingo at A Networking Game Card.

Add activities and games

Fun games are a great way to connect: Board games like Scrabble or Wahoo, Card games like Golf, Hearts, or Uno, Dice Games like Skunk, Farkle (scoresheets), or Qwixx (scoresheets), Apps like Heads Up or Things. Crossyroad, with multi-player over local wi-fi for Android. Learn how to play some of these games with videos at this Youtube playlist.

Socially Distanced Options: Schedule a time that works for everyone with Set up a game room to play Uno and Farkle (plus more) at with no registration required. Practice against the computer: Uno at, Farkle at At trickster cards, you can practice against the computer, join a game, or create or join a game with friends. Roll Qwixx dice online at or play online here, with instructions here. Try Bowl Full of Nouns for something different. Read books with grandkids with the Caribu app.

When you can’t relate…There are times when playing a game with friends or family isn’t possible. For those times, try Solitaire Social at, pacman at Lumpty, or Word Games.

Reserve a Date Night

A date night could include: dancing, dinner out, game night, a movie, or pizza night. A Penny Date can add some randomness: your partner chooses a number between 10-20 (that’s the # of times you’ll flip the penny) Heads is right, and Tails left. Flip the penny at every junction until the number is reached. Look around for something to do! Here are some date night ideas for each month of the year:

1. Video game arcade
2. Fancy Restaurant
3. Board or card game
4. Brunch
5. Miniature golf
6. Restaurant with music
7. Swimming pool
8. Outdoor concert
9. Lakeside picnic
10. Bingo
11. Coffee House music
12. Christmas lights and hot chocolate

Explore seasonal bucket lists (and more activities to share.)

The Relate File includes 3 x 5 cards for:

  • The Five Love Languages
  • Conversation Starters
  • Date Night Ideas
  • Seasonal Bucket Lists
  • A- Z activities
  • Game Ideas

Download a free printable Relate File pdf

See also: Stay Connected at Develop a Support System | Seasonal Bucket Lists at Choose the Best Recreational Activities | Recreational activities at Quality Leisure

Sharing is Caring includes a Share File with recipes, menus for easy entertaining, ideas for seasonal treats and other treats to share.

Posted in positive shift

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